leo strauss.

If you ever wonder what I do when I can't sleep, well this is a good example.

Leo Strauss, on my list to spend a couple of hours on. Very interesting.

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still surfing usa.

It's somewhat past midnight, I just been working, shooting from 8pm and the team left an hour ago. What I mean to say by telling this, I have no clue. But as The Drums sing their Saddest Summer Song, it's not bedtime before I write my bedtime story.

A lot has been happening the last few weeks, from my trip to Los Angeles - Petra and Morena, I very mucho miss you both! - to meeting friends and people such as Wakeem who I haven't seen in forever. Oh and I'm very upset, as my assistant Martin is leaving town for a week and I have noooo idea how I will survive. I think besides the fact that he's a sublime person, he just keeps on helping me out, as well today, gosh how I will miss you when I'm back in Amsterdam! All the fun we keep on having. I may cry, ha.

And yes, back in two and a half weeks. Back to Amsterdam. I need a cookie, or two, wait. Whatelse happened, what didn't, I don't even know. All I know is that I'm very much alive and more ambitious then ever. Plus I feel at home. Whatever I wear, whatever I do, it doesnt matter. New York may be wow and amazing and the sky is the limit. Everynight is another party or something to do etc, but during the day it's still working hard, long days and giving your all and even more, because if you don't, someone else will. And that combination and attitude, seems to suit me perfectly!

Unfortunately I have no money-tree in my garden, so going back to get all the money I need to get back here is something I simply have to do. Oh well, what else.. Today shooting with Minoru again. And with Lindsey from Marilyn, who's set to be tomorrows next topmodel, she's amazing! Plus Tetsu made her a red wig, selfmade and real-hair. Breath-taking. Oh and I miss JeanPaul, more and more each day!

My previous week, let me think. Ha! Me being drunk and walking with Alex from 14th and 9th to his place at 13th and Ave A or some. Walking, drunk, falling 20 times, the best. And with breakfast the next morning and a My Little Pony colour-thingy, I felt quite bad, but very happy at the same time. Or maybe it's just Alex. One of the sweetest people I have ever met. Oh ehm.. some PR Agencies hold the cuttest guys, some others hold the biggest bitches. But one lesson I've learned here, is that you simply can't expect people to react the way you would. Oh and No, no is not an option. :)

And and, I bought a pair of sneakers. Quite scary, not sure if I will wear them. Gosh. I'm leaving in a couple of days. Unreal. Bah. Off to bed, returning time tomorrow, my fav. Not. And no Martin, so I may die. Ha. If so, love you all. Goodnight! x

to my forever friends.

Sometimes you meet people who may look like your new best friend.

Sometimes you feel like you're in love.

It may be, that each and every single one of them is a connection to another one. People connection people. In a business way, in a way of love. Friendship may be forever, but the way of finding it, may come in a whole different one.

Tonight I thought about love. The ones I love and the ones I fell in love with. Maybe to them I was a connection to many others. Maybe they have been a connection to some ones too. Thinking, wondering and feeling. This all in this way. It almost makes sense.

And even though I miss some of them, even though I wish things could be like they once were. A good old friend, a good old hug, a save feeling, those memories I will always treasure. Who knows what will happen in a new chapter. Or who may connect me by tomorrow.

All I know is that I miss you, all of you, my forever friends. And as it may never be like it once was, I hope you know, you are forever in my heart.

miss diaz does v.

From a boring Vogue Cover she did last month to a mindblowing one by V. Shot by Mert Alas and Marcus Piggott, but who styled it? All I can say, mindblowing. I love this feel on Cameron, she looks sublime. Yes, she does. So everyone, V60 is out now, go buy it! x


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givenchy fall/winter haute couture 2009/10, pt 2.

We all know that Tommy Ton his eye is sublime. Then next, we all know he understands style and knows fashion. And with his Jak and Jil blog he shows us his mind-flips the very next minute. These photos may have taken a few minutes more, but seeing the Givenchy Couture collection that was shown yesterday in Paris, looks in this way, through his eyes, even more mindblowing. J'adore! x

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givenchy fall/winter haute couture 2009/10.

Givenchy Couture Fall/Winter 2009/10.

If someone says 'I die', let me say 'Olivier Theyskens?'. Amazing accessories, amazing show, awesome model casting and again, Riccardo is a pure genius, still. I do see some Fall/Winter 2009-10 Nina Ricci. Or maybe I just miss Olivier. Who knows. x

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blend issue 43.

Photography PAUL SCALA
Styling SONNY GROO

Hair BIANCA TUOVI FOR BUMBLE AND BUMBLE
Makeup-Up CLARE READ AT CAREN

Model ZENIA AT ELITE
Assistant ANDREA ZUCCHINI

Special Thanks to PROVISION STUDIOS LONDON



Remember? A little while ago I head to London to shoot a profile on Boudicca.

Well, it's out! And we got the cover too, yay.


The all white albino story is in this issue too, I can't wait wait wait to fucking see it, ha. x

surfing usa.

Finally I have found some time to post part of all the photos I took, 489 to be exact, as I'm in San Diego, or no, back in Los Angeles now, ha. Busy days, crazy weeks, but mostly fun and meeting the most amazing people while shooting the coolest shizz ever!

Looking back at the photos, it's Harrison, Nicola, shooting, Louis, fun, Petra and Morena, Bailey, more fun, gosh. I have to go to bed now, tomorrow we're shooting during the Michael Jackson Memorial here in L.A. But more about that later! Goodnighte for now, enjoy the photos! x

the september issue, preview.

It's almost here, almost almost. I really can't wait. Gosh! x



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let's go white, blend issue 43.

Photography PETROVSKY & RAMONE / ERIC ELEBAAS
Styling BRETT BAILEY & SONNY GROO / ATELIER & VIEW AGENCY

Hair & Makeup LISELOTTE VAN SAARLOOS / HOUSE OF ORANGE
Models CARMEN SOLOMONS / BOSS, MARTIN COHN / DNA, SHAUN ROSS / BASIC & SOPHIE LIE / FORD

Ass. Styling RYAN JORDAN / Ass. Hair PENELOPE ANGLIN




The new issue of BLEND is out now!

I got the cover and did another awesome story with Paul Scala on Boudicca, but more about that later!


See above, a story I did only three weeks ago in New York, as it's time for White and all the Albino kids to shine.

Besides that, working with Bailey, Petra, Morena and the entire team, is beyond wow. Mucho more to come! x



Oh and mucho more will happen soon as I'm in Los Angeles with the entire team again, yihaaaaaa! :)

the new york journey.

Gosh. That took me a little while, but they're on.

My compu was full and I had to get a extern hard-drive, disk, whatever it's called. Which took me a little while, as I didn't have much time these couple of two weeks. Anyway, this is part of all I've been doing, the moments I did capture. Oh, missing the first days ofcourse, as my Canon G9 died before heading to NYC, grr!

But with a new Powershot and the right attitude, I arrived save and sounds in New York. And actually, in Williamsburg where I'm renting this one bedroom apartment, who, despite the blue and red walls, looks smashing and makes me feel at home. Trash, my cat, who I got with the house, but is a good roomie, and I are doing well here in lovely Brooklyn.

It's 9pm now and while I try to remember all I've done, I guess I should start with three friends. Abi, Fabien and Louis. They invited me to parties, dinners, introduced me to many others and simply made my arrival so much more nice. Abi I knew from my last time in NYC and as he's still the cutest boy alive, we had dinner, we had fun, we went to Mickey from PaperMag his bash, another one by Jeremy K and LadyFag, not to forget about this band called The Drums, who I'm obsessed with. Which was Louis thing, he introduced me to the band-members and thats that. We also went to this BBQ thingy called Metropolitan or all the other zillion gayclubs, bars, places, we've been to.

And not to forget, Fabien, who keeps on making me smile, helping me out and I think he's one of the most kind guys I've met in a while. He runs Frillr.com, so knowing that he doesnt have that much spare-time, and if he does, he helps me out, thanks you. He and Wayne, from The Imagist and Models.com, threw me a 'Welcome to New York'-dinner, which was beyond everything. Never would I imagined this whole journey would be this mucho fun from the very start.

And then the work part. Another story for Blend with my alltime fav models. I'm still deeply in love with Shaun Ross, meeting Carmen from Boss was great too, she's unique and has the perfect attitude. Or Diandra, Martin Cohn and etc etc. Shooting on Times Square was a hit. And smaller stuff, that I will mention later.

The more days I'm here, the more people I get to know, the harder I work and the more happy I feel. The sun was out today, I'm back on track with MykroMag her next issue, who/which is a massive hit here in New York by the way. So many people know about it, telling me which feature they like the most or who we should cover.

And one person I surely should not forget, no way, is Bailey. He may be one of the most amazing young creative and absolute driven and sublime people I've met this year. A big mouth with a small heart. He and Braiden stayed at my place for a few days and eventhough I'm glad I have my space back and the place isn't a mess anymore, I do miss him.

One and a half month to go before I'm heading back to Amsterdam. I have no clue how I will survive being back in Amsterdam, but I'm surely not putting the focus on that. As my Dad would say is that I should think about now and not miss today while thinking about tomorrow. And with this in mind I feel I'm growing here, and I feel, after quite some time, extremely happy. I can breath and I know theres so mucho more to discover.

As for now, find me in Williamsburg, follow the sound of The Bee Gees and come watch Saturday Night Fever with me. This is Sonny Groo, live from Williamsburg, New York. Stay tuned! x

i miss jeanpy-paula.

I just ran into this photo on Flickr.


As you know Jean-Paul and I are a team and we will not be together for the upcoming two, maybe three months. Which is, like a whole fucking season! And I do very mucho miss him. As a friend, and as a partner in crime, even the agencies and showrooms are asking where you are dear.

Should I say, Italia already? Big kiss and hug from New York. x

mykromag issue two.

MYKROMAG ISSUE TWO - ONLINE NOW!

GO FOR MORE TO WWW.MYKROMAG.COM

mobile updates.

I wonder if this works out well, as I use my photos from my Blackberry to put on this blog. Also since my camera sort of died, gosh. Oh well, as you can see above, new shoots, new work. And mucho love to everyone I've been working with the last couple of days. x